Basic Information and Market Performance of PEPE

  • Project Nature: PEPE is a meme coin based on the Ethereum blockchain, inspired by internet meme culture, aimed at achieving value growth through community consensus and market speculation. The reference content mentions that PEPE's emergence is closely related to cryptocurrency marketing strategies, attracting investors by creating the dream that 'everyone can get rich.'

  • Price Volatility: PEPE's price has experienced extreme fluctuations. For example, on January 31, 2021, the price was $19,607, rising to $98,039 by March 31 of the same year, reaching $7,254,901 by May 31, and soaring to $16,274,509 by June 30. However, the price then dropped significantly, falling to $0.72 million on November 24, 2021. On July 28, 2025, there were analyses suggesting a current price target of $0.000017, with an expected tripling in value and a long-term view of a fivefold increase.

  • Market Popularity: PEPE became one of the popular coins in 2025, with high community activity and widespread consensus. The reference content pointed out that PEPE's rise is related to favorable news yet to be fully released, and in discussions on July 24, 2025, some users believed its potential for the highest gains in the next six months.

Investment Logic and Risks

  • High Risk, High Reward: PEPE is classified as a 'sh*tcoin,' which typically has high volatility. The reference content mentions that on July 24, 2025, a user shared that investing 50,000 yuan in PEPE yielded 20 million within a day, but also emphasized that risk and return are proportional, and ordinary people must carefully assess their risk tolerance.

  • Market Cycle Impact: PEPE's price is significantly influenced by the overall cryptocurrency market cycle. An analysis on August 9, 2025, suggested that this bull market would be divided into several phases: first, Bitcoin (BTC) rising to about 1.4 million yuan per coin, followed by Ethereum (ETH) leading altcoins to soar, and finally, meme coins (like PEPE) going wild. In the bear market phase, altcoins like PEPE may plummet or even drop to zero.

  • Investment Strategy: The reference content suggests that investors gradually build their positions in bear markets and hold patiently in bull markets. For example, a response on August 4, 2025, mentioned that dollar-cost averaging into mainstream altcoins like PEPE results in less loss, and once the price rises, one can recover costs and make a profit. At the same time, it is advised to avoid a one-time heavy investment and to diversify risks.

Market Environment and Ecosystem

  • Choosing Trading Platforms: The reference content repeatedly emphasizes that selecting a safe trading platform is crucial. Binance and OKEX, the largest exchanges globally, are recommended for their high compliance, ability to provide free airdrops, and opportunities for profit. In contrast, smaller exchanges or dubious platforms pose risks of scams that could lead to total loss.

  • Community and Marketing: The promotion of PEPE relies on community consensus and marketing strategies. For example, an article on May 7, 2023, described PEPE's marketing tactics: promoting through KOLs, creating FOMO (fear of missing out) emotions, and using bots to drive prices up, quickly attracting investors. This model was mentioned again in a response on July 28, 2025, stating that a strong community and widespread consensus are favorable factors for PEPE.

  • Industry Trends: The reference content points out that the cryptocurrency market relies on halving narratives and has a four-year bull-bear cycle. 2025 is viewed as a bull market, but opportunities and risks coexist. For example, a response on August 13, 2025, mentioned that Dogecoin (DOGE) saw a 200% increase in 2024, while meme coins like PEPE might explode in a bull market, but one must be wary of bubble bursts.

Investor Behavior and Lessons

  • Common Misconceptions: The reference content repeatedly warns investors to avoid greed and blind following. For example, a response on August 4, 2025, pointed out that the root of being scammed is greed, as someone lost 42 ETH (about $1.07 million) due to trusting the exchange's promise of a 50% annual return. Additionally, chasing highs and lows and frequent trading may lead to losses.

  • Long-term Perspective: The reference content emphasizes that investing in the cryptocurrency space requires patience and cognitive accumulation. A response on July 28, 2025, mentioned that the experience of investing in SHIB in 2020 showed that long-term holding (from $1,000 on August 1, 2020, to $16.27 million on June 30, 2021) might yield huge returns, but one must endure fluctuations and wait for the right moment.

  • Value Investment vs. Speculation: The reference content suggests that the cryptocurrency market favors new projects over old ones, and abandoned projects may drop to zero. Therefore, investors should focus on high-quality projects with substantial applications rather than purely meme coins. An article on January 4, 2025, pointed out that only projects that continuously refine and are undervalued can explode in 2025.

Summary

As a meme coin, PEPE's core driving force is community consensus and market speculation, with significant price volatility influenced by overall market cycles. Investors need to be cautious of high risks, choose safe platforms, and avoid greed and chasing highs and lows. In the bull market of 2025, PEPE may experience an explosion, but it is essential to combine long-term perspectives and risk management to seize opportunities amid volatility.

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