The rise of Notcoin can be considered one of the most successful growth cases in Web3 in recent years. It has evolved from a seemingly silly Telegram click game to a phenomenal project with tens of millions of users, and the wisdom behind it deserves deep reflection from the entire industry.
Lesson One: Frictionless Onboarding. It completely discards the traditional barriers in the Web3 space—creating wallets, recording seed phrases, connecting to dApps, and other complex processes. Users only need to click once in Telegram to immediately start 'mining'; this zero-friction experience is the fundamental reason it can reach a massive number of users outside the circle.
Lesson Two: Viral Growth Based on Social Graphs. Notcoin's growth engine is entirely built upon Telegram's massive native social network. Through mechanisms like 'Invite Friends for Rewards' and 'Team Points Competitions', it cleverly leverages people's social relationships and competitive psychology, achieving extremely low-cost and highly efficient exponential growth.
Lesson Three: The Powerful Force of Meme Culture and Community Consensus. The slogan 'Probably Nothing' is filled with mystery and irony, which in turn stimulates the community's curiosity and cohesion. It transforms uncertainty into a collective belief, giving early participants a sense of belonging as if 'we know some secrets that others don't'. This cultural consensus is the most valuable asset in the project's cold start phase.
