World Liberty Financial — the Trump family’s flagship crypto venture — is looking to raise $1.5 billion to launch a publicly traded treasury company on NASDAQ. The company plans to hold both its proprietary WLFI token and cash reserves, according to investor materials obtained by Fortune.
📌 Key Highlights
Target raise: $1.5B for a NASDAQ-listed WLFI treasury company.
WLFI token sales have already hit $550M since launch alongside the USD1 stablecoin.
Analysts warn of high exposure to crypto market volatility.
Eric Trump and Donald Trump Jr. are expected to join the board.
Part of Trump family’s growing influence in the digital asset sector.
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💰 WLFI Token Sales Surge Since Launch
Launched last fall, World Liberty introduced both the USD1 stablecoin and the WLFI token — with the latter generating $550 million in sales to date. The proposed treasury company would operate much like other “digital asset treasury companies,” public firms that hold significant cryptocurrency reserves on their balance sheets.
This model gained traction after Michael Saylor transformed MicroStrategy into a Bitcoin acquisition vehicle in 2020, a strategy later rebranded under the name Strategy in 2025. The move helped propel its market value to nearly $113 billion, despite modest quarterly revenues.
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🏦 Following a Growing Trend
According to the pitch deck, World Liberty’s treasury vehicle will be built around a NASDAQ-listed shell company it already controls. The concept mirrors strategies adopted by firms targeting Ethereum, Litecoin, Sui, and Ethena reserves.
Even Trump Media joined the trend earlier this summer, purchasing $2 billion in Bitcoin for its balance sheet. Proponents say these structures give traditional investors — including those limited to brokerages like Vanguard — indirect exposure to crypto without directly buying tokens.
However, skeptics warn of potential risks. If the crypto rally stalls, valuations of these treasury companies could collapse. Critics point out that their market worth is often tethered too closely to volatile token prices.
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💵 Trump’s Crypto Donations Top $26M in 2025
Campaign filings reveal that Trump has received over $26 million in crypto-linked donations this year. Major contributions include:
Blockchain.com – $5M
Marc Andreessen & Ben Horowitz – $3M each
Gemini Trust – $3M
Cameron & Tyler Winklevoss – $500K each
Ondo Finance – $2.1M
Paradigm – $1.2M
Crypto also makes up a substantial chunk of Trump’s wealth. Bloomberg’s Billionaires Index estimates TMTG stock accounts for $2.2 billion of his $6.6 billion fortune, while his broader digital asset portfolio has gained around $620 million in recent months.
Reports also note that nearly 70 Trump-era officials hold crypto or blockchain investments — ranging from small holdings to over $120 million.
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📊 Bottom Line: If successful, this venture would cement the Trump family’s deeper push into the crypto world — but also expose them to the high-risk, high-reward nature of digital asset markets.