The rising season does not mean everyone profits; there are people who lose in a rising market for several reasons:

1. Late Entry

The market has been rising for a while, and prices have reached their peak, so you enter late, and any slight drop hits you with a loss.

2. Chasing the Trend (FOMO)

You hear that a coin has made significant gains, so you buy it after the movement ends, entering during a distribution phase instead of an accumulation phase.

3. Poor Capital Management

You put all your money into a single coin or a high-risk project, and any small drop wipes out a large part of your portfolio.

4. Trading Against the Trend

You try to make sell trades during an upward trend, only to find yourself losing with every candle that goes up.

5. Random Diversification

You spread your money across many coins without research, so the profits from the strong ones get lost in the losses from the weak ones.

6. Natural Corrections

Even in a rise, there are downward waves of 20–40%; if you bought before and sold in fear, you will exit with a loss while the market continues to rise afterward.