World Liberty Financial, a Trump-affiliated company, plans to create a Nasdaq-listed company worth $1.5 billion to store its WLFI tokens. This move coincides with WLFI's launch of a loyalty program worth one US dollar, targeting high-volume traders and decentralized finance (DeFi) users.
It seems that World Liberty Financial (WLFI) is following the lead of Strategy (formerly MicroStrategy), with rumors circulating about a publicly traded company valued at $1.5 billion to store its WLFI tokens.
This move could turn WLFI into a securities market agent for exposure to tokens - just as the buzz around the newly launched USD1 loyalty program increases.
WLFI is looking at a Nasdaq-listed treasury bond worth $1.5 billion
World Liberty Financial, a cryptocurrency company backed by the Trump family, is considering launching a publicly traded company worth $1.5 billion to custody its WLFI tokens.
The proposed project (expected to be listed on Nasdaq) is expected to provide traditional investors with a route to the stock market to invest in WLFI.
According to a Bloomberg report, the structure appears to still be under completion, but investors in technology and cryptocurrency have already been contacted, with discussions moving quickly.
WLFi
Source: X
If this happens, WLFI will join the rapidly growing club of digital asset treasury companies, a sector that raised approximately $79 billion in 2025 to buy Bitcoin alone.
Borrowing from the strategy guide
Materials collected by investors indicate that WLFI plans to use a shell company listed on Nasdaq that it has acquired - reflecting the path taken by Michael Saylor's Strategy (formerly MicroStrategy).
This shift in 2020 transformed Strategy into a Bitcoin agent with a market capitalization of $113 billion and $72 billion in BTC holdings.
This success has led to the rise of many equity companies acting on behalf of Bitcoin.
WLFi
Source: BitcoinTreasuries.net
WLFI has already managed to raise $550 million through public token sales.
Among the supporters is TRON [TRX] founder Justin Sun, who invested $30 million for 2 billion WLFI tokens and Web3Port for $10 million.
Trump himself reported earning $57.4 million from WLFI token sales in 2025.
USD1 Loyalty Program
Alongside its plans to establish a public company worth $1.5 billion, World Liberty Financial recently launched a loyalty program for its stablecoin USD1.
1 USD
Source: X
This program, which is still available only by special invitation, will reward high-yield wallets and liquidity partners with points. This system is very similar to a frequent flyer miles program.
Users can earn points by trading USD1 pairs on partner exchanges, or by holding balances, or using USD1 in approved DeFi protocols.
Furthermore, the platform will offer storage and transfer capabilities based on the app after the launch of the WLFI mobile app.
