World Liberty Financial is considering creating a public company valued at $1.5 billion to hold tokens #WLFI . The crypto project associated with the Trump family is exploring the possibility of launching an exchange-traded company with a cryptocurrency reserve modeled after Strategy.
According to Bloomberg, the structure of the deal is still being finalized, but major investors from the technology and cryptocurrency sectors have already received offers. Negotiations are reportedly progressing at a rapid pace.
Following in the footsteps of Strategy
This approach mirrors the strategy of Michael Saylor and his Strategy, which has become a company holding Bitcoin on its balance sheet.
Strategy accumulated assets totaling over $72 billion in Bitcoins and reached a market capitalization of nearly $113 billion. The success of Strategy's stock as a proxy for Bitcoin has spawned a wave of imitators—from a Japanese budget hotel chain to new companies specializing in Ethereum, Litecoin, Sui, and other altcoins.
Trump earned $57 million from WLFI tokens
In June, Trump revealed that he earned $57.4 million from his stake in World Liberty Financial. In the public financial disclosure for 2025, submitted to the Office of Government Ethics, he indicated ownership of 15.75 billion managing WLFI tokens. The income, according to the document, came from token sales.
World Liberty Financial raised about $550 million through two public token sales, positioning itself as a DeFi and stablecoin platform that challenges traditional finance. Among the high-profile backers is Tron founder Justin Sun, who invested $30 million for 2 billion tokens, and Web3Port with an investment of $10 million in January.
According to Bloomberg, companies with cryptocurrency reserves attracted $79 billion for Bitcoin purchases only in 2025. World Liberty joins a growing trend of firms holding cryptocurrencies on their balance sheets, which are becoming increasingly popular among investors.
