On August 9, 2025, the highly anticipated '19th China Brand Festival 2025' was grandly held at the Shenzhen Convention and Exhibition Center. This event attracted elites from all sectors including government, industry, academia, research, and media to gather together, discussing new opportunities and challenges in brand development around the theme 'AI and Going Global'. The Brand Festival was hosted by the Brand Alliance, Huaxia Cultural Promotion Association, and Baiyi Association, co-hosted by the Shenzhen Industrial Association and the Shenzhen Enterprise Federation, with China Southern Airlines Group Cultural Media Co., Ltd. as the exclusive aviation media co-host. As a global leader in Web3 financial technology, MCN GLOBAL shone brightly with its innovative concepts and outstanding achievements. Its Executive President Tony Gu attended the event as an image spokesperson and delivered an important speech, sharing MCN GLOBAL's unique advantages and profound insights into the future of the industry.
The Brand Festival features rich content and explores industry development trends.
This China Brand Festival adopted a unique '1958' model, presenting an exciting brand feast for the participants. The '1' large opening ceremony kicked off the event, followed by '9' important activities, '50' parallel forums, and brand launch events, covering various hot fields such as AI short video marketing, new consumption in health, and rural revitalization, providing a wide platform for communication and cooperation for industry insiders. In addition, '8' masterclasses invited industry experts to share cutting-edge knowledge and practical experience. The concurrently held Brand Expo attracted numerous well-known brands to showcase their latest products and technological achievements, promoting mutual learning and reference among brands.
During the event, the release of various awards such as (TopBrand 2025 China Brand Festival Huapu Award), (TopBrand 2025 China Brand Top 500), and (TopBrand 2025 World Brand Top 500) became the focus of the branding community. These lists not only affirm excellent brands but also set benchmarks for the industry, inspiring more enterprises to pursue excellence.
The guest lineup is impressive, jointly celebrating the brand development event.
The guest lineup for this Brand Festival is considered luxurious, including national leaders, leaders from relevant ministries, industry and academic leaders, renowned entrepreneurs, and executives from three categories of Fortune 500 companies, chief brand officers, and mainstream media representatives. Among them, former Vice Chairperson of the National People's Congress Gu Xiulian, former Vice Chairperson of the National People's Congress Chen Changzhi, and former Vice Chairperson of the Chinese People's Political Consultative Conference Qi Xuchun serve as honorary chairs of the organizing committee; Wang Yong, Chairman of the Brand Alliance, and Dong Mingzhu, Chairman and President of Gree Electric Appliances, serve as chairs of the organizing committee; as well as many industry experts like Xiang Yuzhang, President of Huaxia Cultural Promotion Association, and Lang Zhizheng, Academician of the International Academy of Quality, serve as vice chairs of the organizing committee. Additionally, international guests such as former Finnish Prime Minister Mari Kiviniemi and Cambodian Minister of State and Chair of the Asia-Pacific Economic and Social Commission Ly Thuch also attended the event, adding an international flavor to the Brand Festival. These guests have achieved remarkable accomplishments and profound influence in their respective fields, and their participation injected strong wisdom and power into the Brand Festival.
Tony Gu elaborated on MCN GLOBAL's core advantages and deeply analyzed the industry's development directions.
Tony Gu, Executive President of MCN GLOBAL Group, systematically introduced the core businesses and advantages of the group in his speech. He stated that MCN GLOBAL Financial Technology Group focuses on overseas digital investment banking and corporate digital listing services, deeply cultivating cutting-edge tracks such as RWA (Real World Assets) and stablecoins. Its core mission is to assist Chinese enterprises in expanding overseas and laying out global financing.
In terms of the collaborative development of technology and scenarios, Tony Gu emphasized that MCN GLOBAL, as a service organization focused on financial technology, has always adhered to the 'dual empowerment' strategy: on one hand, deeply cultivating technological innovation, and is currently collaborating with the Alibaba team to develop the MCP (Standard Protocol for Large Language Models), which is hailed as the 'USB standard interface of the AI era', capable of achieving efficiency and precision in asset evaluation, risk control, and other processes through AI technology during the enterprise's Web3 transformation, digital upgrade, and RWA global asset flow; on the other hand, the group highly values scenario deepening, providing a full-chain empowerment from strategic planning to technical implementation, from 0 to 1 incubation, and then from 1 to 10 breakthroughs by deeply understanding the pain points and needs of enterprises during their development cycle, ensuring that services are closely aligned with actual enterprise needs.
Regarding the core direction of AI layout, Tony Gu put forward three propositions: first, uphold ethical boundaries, prevent technological abuse, and ensure that AI applications comply with industry norms and social values; second, focus on optimizing technological costs, promote the deepening of large language models into segmented functional areas, and enhance the feasibility of technology implementation; third, strengthen integration with the real industry, such as exploring the empowering paths of blockchain technology for traditional enterprises, assisting the manufacturing industry in achieving AI quality inspection upgrades, and completing intelligent tracking of disease sources in the medical industry, etc. He particularly emphasized: 'Enterprises should not adopt AI for the sake of AI, but should let technology genuinely solve practical pain points, such as the American team has used AI to tackle life science problems like protein recombination, and this model of 'technology sinking into the real industry' is worth learning from.'
Conclusion: Empowering the global journey with the power of innovation, writing world chapters with Eastern wisdom.
Based on the present, the wave of the digital economy is reshaping the global business landscape with unprecedented strength, and the rise of RWA and the deep penetration of AI have opened up new channels for Chinese enterprises to go global. MCN GLOBAL has always taken 'empowering the real economy with technology, linking the world with finance' as its mission, continuously building bridges for Chinese enterprises to access international markets based on its deep cultivation in the fields of digital investment banking and asset digitization.
From promoting the standardized development of the RWA track to using AI technology to solve efficiency and risk issues in global enterprise, from empowering individual companies' digital transformation to helping Eastern brands secure higher positions in the global value chain, MCN GLOBAL has always stood shoulder to shoulder with Chinese enterprises. As Tony Gu emphasized at the end of his speech: 'MCN Global helps Eastern power become stronger and assists Chinese enterprises in going global!' In the future, the group will continue to wield technological innovation as a pen and scene implementation as ink, writing the chapter of the rise of Chinese brands on the canvas of the global economy, deeply integrating Eastern wisdom and commercial power to shine brighter on the world stage.