Binance Alpha is an innovative feature launched by Binance, the largest cryptocurrency exchange in the world, integrated with the Binance Wallet. This platform is designed to highlight early-stage cryptocurrency projects with high growth potential, serving as a showcase for promising tokens before their possible listing on Binance's main market. Announced on December 18, 2024, Binance Alpha aims to increase transparency in the token selection process, offering users the opportunity to explore emerging projects in the Web3 and blockchain ecosystem. The initiative aims to connect investors to new tokens based on criteria such as community interest, market growth, and alignment with industry trends such as DeFi, AI, and memecoins. The platform allows direct purchase of tokens through the Quick Buy feature, which automatically adjusts slippage and protects against extractable value mining (MEV) attacks, simplifying access to these assets without the need for separate Web3 wallets.

Four tokens have doubled in value, with market capitalizations between US$ 10 and US$ 20 million. Tokens like PNUT and ACT, listed on Binance's spot market, recorded increases of up to ten times, suggesting that the impact of Binance Alpha may be greater when projects migrate to the main platform. Despite this, market conditions and the scale of projects have limited overall success, with tokens based on the BNB Smart Chain (BSC) dominating 41% of listings.