COS.TV's deep integration with BSC and Solana has indeed launched a set of 'combined punches' in the Web3 content ecosystem, transforming the concept of 'multi-chain empowering content' into a tangible experience.
From a strategic perspective, the cleverness of this integration lies in 'leveraging strengths': BSC's large user base and low entry barriers solve the most troublesome 'cold start' problem for Web3 content platforms—ordinary users are not deterred by high gas fees, and small rewards for creators and content sharing can be efficiently processed, naturally encouraging them to settle down; on the other hand, Solana's high-speed transaction characteristics precisely match high-frequency content scenarios like short videos and real-time interactions, avoiding the experience shortfalls of 'waiting forever to operate' on traditional public chains. The combination of the two not only lays down the 'steps for the public to enter' but also sets up the 'runway for high-frequency interactions,' allowing users and creators with different needs to find their comfort zones.
In practice, this design of 'native support' is particularly crucial. There is no need to deal with cross-chain bridges or exchange tokens; with MetaMask connecting to BSC and Phantom connecting to Solana, a simple click on authorization allows direct use, lowering the technical barriers to almost the same level as Web2. This precisely hits the core of large-scale Web3 adoption—users do not need to understand the principles of 'chains'; they only need to interact as they would with an app to enjoy the advantages of multi-chain.
Binance Square's Write2Earn activity is actually a great microcosm: creators produce content, quickly receive incentives through the efficient settlement of BSC/Solana, and user interaction costs are extremely low, creating a positive cycle of 'creation-incentive-recreation.' Only when this model runs smoothly can Web3 content platforms truly achieve 'infrastructure upgrades'—no longer attracting early users through concepts but retaining everyone with solid experiences and utility. #COSonBSC #COSonSOL #COSWrite2Earn