
Project Crypto update:
SEC Chair Paul Atkins launched Project Crypto on July 31, 2025—a major regulatory pivot toward integrating U.S. markets with blockchain. It clarifies that most crypto assets are not securities, simplifies ICO/airdrop rules, and promotes tokenized stocks and lending/staking super-apps under unified licensing (ainvest.com).
Industry response is overwhelmingly positive, with many calling it a catalyst for renewed innovation and U.S. market leadership in digital assets. It's been hailed as especially bullish for Ethereum, viewed as the natural on‑chain infrastructure for DeFi and tokenization (bankless.com, barrons.com).
Chart shows recent volatility linked to Project Crypto buzz and expectations of market-moving deregulation.
