#CreatorPad #Binance
It is an innovative platform established in 2022 in Denver, Colorado, aimed at connecting local creators with local businesses in easy and effective ways and with realistic budgets, without administrative costs or massive requirements. Through an automated system, businesses can launch marketing campaigns based on content creators in nearby locations, ensuring payment within 14 days after the approved content is published.
The platform relies on a transparent model, where the budget is deposited in an escrow account, and is only disbursed after the content is published and reviewed by us within a 14-day period. Through the experience in Denver, local campaigns have helped restaurants and cafes achieve hundreds of thousands of views and increase engagement and actual visits.
The vision has also expanded to include Web3 projects and collaboration with Binance Square, as Binance launched the CreatorPad platform within Square to support content creators specializing in digital currencies, rewarding them for high-quality content through specific tasks and #hashtags, with a Mindshare Leaderboard system that measures impact based on creativity, professionalism, and community engagement.