📝 Friends, let's talk about the evolution of Lombard, from liquid staking to the brand transformation of a Bitcoin capital market builder.
Looking back, Lombard has transformed from a single product to a full-stack BTCfi protocol in less than a year and a half since its launch in June 2024. This brand reshaping is not just an image update, but also elevates its vision, trust, and technological foundation.
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1. From Staking Protocol to DeFi Core
From staking protocol to the core of Bitcoin DeFi, @Lombard_Finance has a clear goal: to make BTC move. When you deposit Bitcoin into the vault, it issues an equivalent $LBTC on Ethereum, using this LBTC allows you to participate in various on-chain operations like lending, yield linking, and collateralized borrowing, preserving BTC's appreciation while earning DeFi yields.
Unlike traditional packaged BTC, Lombard is a fully on-chain, auditable, redeemable true original chain mechanism without the synthetic asset model, allowing for BTC to be retrieved on the same path upon exit.
Currently adopted by institutions like OKX, Galaxy, and Wintermute, it is at the forefront of Bitcoin DeFi.
2. 2 Billion in a Year, Data Speaks
In just one year since its launch, Lombard has issued over 2 billion USD in $LBTC, with 80% participating in DeFi. In past protocols, many tokens would just sit idle after minting, but $LBTC is alive.
It has already been deployed to lending platforms like Aave and Morpho, and is also present on yield protocols like Pendle and Maple, even appearing in emerging ecosystems like Berachain, with a total circulating fund of over 600 million USD across major protocols.
It’s not BTC for hoarding, but BTC that genuinely enters the on-chain financial system and is operational.
3. Why Brand Upgrade
Because the original Lombard served to verify whether users wanted to unlock BTC's value; today’s Lombard is a complete system connecting Bitcoin with Ethereum, linking retail with institutions, and connecting static assets with dynamic yields.
This is currently one of the fastest-growing Bitcoin protocols, with TVL breaking 1 billion USD just 92 days after launch. The user profile has also changed; in addition to retail users seeking yields, more and more institutions are using Lombard to deploy assets on-chain for large-scale operations.
So you see, the previous functional and technical brand image can no longer support its current scale and future goals. The upgrade is not for aesthetics, but to match its true positioning.
4. A New Narrative to Make Bitcoin Move
This movement is not just about utilizing funds literally, but also a rearrangement and combination of elements in a financial system: transforming from static value storage to dynamic capital operation.
The main color has changed to capital green, symbolizing liquidity, growth, and the ecological sense of DeFi;
Visually, it has undergone a major overhaul, using dynamic black-and-white photography, abandoning the previous abstract patterns, giving an overall style that feels more like real Bitcoin in motion;
The graphic language combines squares (representing structure) and circles (representing dynamics), symbolizing orderly energy in circulation;
The font chosen is Archivo, a very structured font that looks professional, clear, and modern, also fitting the current user base.
The new official website focuses on brand vision and story, while the app emphasizes operational simplicity and practicality, with visual language and functional experience clearly divided, each focusing and collaborating harmoniously.
5. A Complete Set of Technical Mechanism Innovations
Lombard is not just packaging; it genuinely addresses the structural problem that traditional BTC cannot efficiently participate in DeFi.
Mechanism: Users deposit BTC into the on-chain vault. The system issues you a 1:1 $LBTC on Ethereum, which can be used on platforms like Aave and Pendle to earn real yields;
After burning LBTC, redeem the original BTC according to the rules; the original BTC is secured by multi-signature and is not entrusted to any centralized custodian.
Security: The system has completed an audit; reserves are fully traceable; exit setting has a waiting period to avoid risks like flash loan attacks.
Users do not need to sell Bitcoin or trust any centralized custodians to enjoy on-chain yields.
6. Moving Towards a Greater Vision
This brand upgrade of Lombard is not just about changing a logo or color scheme. It announces a shift in identity: from a BTC liquid staking protocol to an on-chain infrastructure for Bitcoin capital markets.
This means the product will continue to expand, supporting more on-chain applications for BTC, attracting more institutions and developers, driving large-scale financial operations on-chain, and creating a truly decentralized, permissionless, and highly liquid value highway for BTC.
In the DeFi world, ETH, SOL, and USDC are flowing vigorously, while BTC, the king of value reserves, remains mostly dormant.
What Lombard aims to do is connect this vast BTC world with pipelines and engines, making it move, earn, and be utilized.
This is not just a brand upgrade, but a key step forward for the BTCfi ecosystem. Welcome to the next phase of BTCfi. Welcome to Lombard.