Bitcoin is trading near $118,000–$119,000 as of July 28, 2025, up roughly 27% year‑to‑date and close to its all‑time high of nearly $123,000 reached in mid‑July . A U.S.–EU trade deal has added macro tailwinds, boosting crypto sentiment, while regulatory clarity through the Genius Act and Clarity Act is boosting investor confidence . Cantor Fitzgerald analysts have projected a potential long‑term target of $1 million per BTC, citing institutional demand and on‑chain drivers . Notably, Japan’s Metaplanet recently acquired 780 BTC—now holding over $2 billion worth and significantly increasing its corporate Bitcoin reserves , even as Michael Saylor’s Strategy entity paused fresh Bitcoin buys while expanding its equity offering .
