The name Binance is not new to the cryptocurrency sector. As per archives, Binance was launched in July 2017, and with each passing day, it continued to improve its image. When writing, it stands as one of the most prominent crypto exchanges in the market. In the same year, the BNB coin was also launched for users to pay fees on the company’s platform. However, a few years after its debut, it became the third most prominent crypto in terms of market cap, yet currently, it ranks fifth in market capitalization.
However, the Binance platform, along with the BNB token, has gathered massive traction from digital asset enthusiasts and those seeking better opportunities in the decentralized finance (DeFi) industry. In today’s informative piece, we will dive deep to understand the fundamental as well as technical aspects driving BNB coin price to a new mark — and what milestone it is expected to reach by the end of 2025.
Primary fundamental catalyst pulling BNB coin prices to the sky
Binance Smart Chain has undergone significant changes, and most recently, it has completed the ‘Maxwell upgrade’ that doubled transaction throughput and has slashed the block time to 0.75 seconds, backed by the improvement of network efficiency. Other upgrades, such as Pascal and Lorentz, have further strengthened the Binance chain, making it one of the fastest networks for decentralized finance.
As per the information, the Zero Fee Carnival by BNB chain has been extended until July 31, 2025. This initiative has pushed the usage and activities on the Binance network to new highs. Most recently, it has been reported that BNB has successfully completed its 32nd quarterly token burn, eliminating 1.59 million Binance coins from circulation.
Over the past few months, a few publicly listed and privately listed companies have shown their intention to buy BNB coins, and a few of them have already allocated millions to boost their investment in Binance tokens.
On July 24, 2025, Windtree Therapeutics, a company listed on Nasdaq, announced its plan to invest $520 million via a $500 million equity line of credit and $20 million stock purchase agreement with Build and Build Corp.
Yet on July 22 this year, it was announced that Windtree joined hands with Kraken to manage its Binance-focused treasury. In this alliance, the exchange will offer custody trading and over-the-counter services to guarantee the secure management of the liquidity of Windtree’s BNB holdings.
China-based and Nasdaq-listed Nano Labs, a chipmaker, has also intended to acquire BNB coin as its primary treasury reserve. The company aims to hold 10% of the circulating supply of the Binance coin. In a press release, Nano Labs underlined that it aims to buy $1 billion worth of Binance coins, making it one of the most prominent holders of BNB.
Initially, Nano Labs bought 74,315 BNBs for roughly $50 million at an average price of $672.45 per token. On July 22, 2025, the company bought 45,684.9862 BNB tokens for $34.8 million at an average price of $764 per BNB coin.
BNB’s technicals indicate more highs in the coming session
Binance coin looks bullish on multiple timeframes and is currently rising within a bullish flag pattern (1 day) and looking to achieve a target of $950, followed by $1060 in the near term. As soon as it clears the $810 resistance mark, the next leg of the bullish wave could start.
Source: TradingView
BNB’s weekly RSI is at 68, which means there is enough room for a future upwards rally, and the EMAs heading north mean a clear upwards trend. Apart from price action, its funding rate remained positive till the start of this month, and rising volume participation is noted, which denotes a strong user’s interest. However, the liquidation activity remained muted throughout the last week, and the long-to-short ratio was above 1.
According to the data from TradingView, the Binance token price grew more than 7.20% in the past 7 trading sessions and has added 22% to its price in a month, reaching $783.3. Yet in a quarter, its price rallied 17.49% and added 37.15% in the past 52 weeks.
Binance coin market cap is now at $109 billion, the market cap surged more than 7.14% and has grown around 20% in 30 days. On the other hand, BNB is dominating 2.89% of the wider market; in a week, its dominance surged by more than 6.79%, yet the dominance is down by 21.03%.
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