Since early June 2025, nearly 100 publicly traded companies have collectively raised over $43 billion to increase exposure to digital assets primarily Bitcoin $BTC , Ethereum, and select altcoins. This shift isn’t just happening in tech; even traditional firms are now accumulating crypto to diversify their balance sheets and signal innovation to investors.#BTCvsETH

While companies like MicroStrategy and Trump Media continue loading up on BTC, others are expanding into Ethereum and staking protocols to tap into passive yields. Some have even issued stock or debt to fund these moves, reshaping their financial profiles into crypto-leaning portfolios.#TrumpBitcoinEmpire

This bold pivot is being rewarded in the market, with crypto-heavy firms often seeing share premiums. Still, the strategy draws comparisons to the dot-com era, with skeptics urging caution. But amid improving regulatory clarity and growing institutional confidence, crypto-backed treasuries are emerging as a new corporate norm.

In this broader context, community-focused initiatives are gaining traction too. One recent example involves the Metaplex $MPLX ecosystem on Solana, there’s a small task encouraging users to engage with Metaplex’s pinned tweet, share it across relevant platforms like Telegram or Discord, and submit basic details and a few participants may receive token-based reward (via BingX)

As digital assets find a firmer footing in both corporate treasuries and community ecosystems, it’s becoming clear that crypto isn’t just a speculative play it’s gradually embedding itself into the architecture of modern finance, one strategy and one task at a time.