Binance is certainly more profitable than Starbucks as a business, given all the milions of users, traders or otherwise pay fees.
Apparently, Burning also contributes greatly to the stability of $BNB .
Rallies in crypto benefit exchanges undoubtedly more than it does traders or holders, for they profit on the way up and the way down.
Breaking 800 from 580 early June is remarkable. From all altcoins, it is without questions the coin with constant appreciation.