BNB is the native token of the Binance ecosystem – the largest exchange in the world. An effective investment strategy with BNB is to hold it long-term (HODL), based on the actual utility value of BNB such as reducing transaction fees, participating in Launchpad, and paying for services within the Binance ecosystem. Additionally, Binance implements a periodic coin burn mechanism, helping to reduce supply and increase long-term value. Investors can also stake BNB to earn passive income. Managing risk and monitoring exchange policies is important.