Bitcoin (BTC) 🟠

• Digital gold & store‑of‑value: With a fixed supply of 21 million, Bitcoin is seen as inflation‑resistant and a reliable long-term asset .

• Security-first PoW: Uses proof‑of‑work, making it extremely secure, though energy-intensive—it’s led to global emissions comparable to Slovakia’s .

• Lightning Network growth: Layer‑2 adoption enables fast, micro‑transactions and low‑cost payments, e.g., “Bitcoin Beach” in El Salvador .

• Institutional adoption: Proliferating use by public companies and ETFs; Bitcoin treasuries entering mainstream by H2 2025 .

• Price outlook: Trading ~ $119 k–$123 k in July ’25. Projections range from $175 k to as high as $200 k by year-end .

Ethereum (ETH) 🌐

• Smart‑contract powerhouse: The go-to platform for DeFi, NFTs, dApps, and tokenized assets .

• Proof-of-stake (PoS): Switched in 2022, slashing energy consumption by > 99%, making ETH far more sustainable .

• Scalability upgrades: Recent EIP‑4844 (proto‑danksharding) and Pectra sharding boost speed and reduce fees .

• Robust institutional interest: Ethereum ETFs are active and trading ~ $3.8 k in mid‑July, near 2024 highs   .

• Growth potential: YTD gains ~ 42% vs Bitcoin’s ~ 32%; analysts estimate ETH could reach $5 k–$6 k in 2025 .#BTCvsETH