The company Trump Media, responsible for the social network Truth Social and majority-owned by U.S. President Donald Trump, announced on Monday that it has acquired approximately USD $2 billion in Bitcoin (BTC) as part of its strategic plan for its treasury.
Although the company did not disclose how many BTC it holds or the acquisition price, it did confirm that these holdings now represent about two-thirds of its liquid assets, which total USD $3 billion.
This move is part of a strategy announced in January, when Trump Media revealed its intention to expand into the fintech and crypto sectors. In May, the company closed a financing deal for USD $2.5 billion with investors, aimed at supporting its treasury in BTC.
We are rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan," said Devin Nunes, CEO of Trump Media.
The bet on Bitcoin not only positions Trump Media within the corporate crypto ecosystem, but also raises questions about the future of institutional adoption in the U.S., especially considering the political and economic context of the country.
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