Non-Fungible Token, or #NFT for short, become one of the main sectors of the #cryptocurrency and #blockchain ecosystem. Since the inception of this innovation, people who believe in the idea are just getting more and more, as shown by the spike of the NFT sales volume that touched its All-Time High (ATH) in 2021, with over $41 billion as per Chainalysis.
Apart from that, Google Trends shows that interest towards NFT has skyrocketed, which the highest being on January 2022 with China, Hongkong, and Nigeria topping the top three in the past 12 months. And not just the retail that realized its potential, but also big brands in the whole world can not get excepted. And here are three of the many big brands that believe in and utilise NFT innovation:
1. Nike – Cryptokick iRL
A sneaker giant brand, Nike, launched its digital collectibles or NFT back in 2022, through the web3, digital avatars, and metaverse collectibles company they previously acquired, RTFKT Studio (pronounced "artefact"). This digital collectible is called Cryptokicks iRL, a digital collectible collection comprised of 19,000 virtual sneaker NFTs. The owner of Cryptokicks iRL #NFTs then can redeem the physical form of their virtual sneakers, as RTFKT called "Forging".
2. Adidas – adidas Originals: Into The Metaverse
Didn't want to miss out on its rival Nike, Adidas catching up with the NFTs hype. Collaborated with Bored Ape Yacht Club, gmoney, and PUNKS Comic, Adidas launched its NFT collection called "adidas Originals: Into The Metaverse". The holders of the NFT are guaranteed to access the exclusive physical product of the given NFTs, without any additional cost. The collection is available to trade on OpenSea with more than 47,875 ETH or almost $75 million (with the price of ETH at $1,565) in total volume at this writing.
3. Gucci – Superplastic: SuperGucci
Launched on February 2022, SUPERGUCCI is a three-part drop of NFTs and including ceramic artworks, the fruit of a collaborative effort between the Italian fashion house, Gucci, with Superplastic. SuperGucci offers exclusive NFTs, each accompanied by a ceramic sculpture handmade in Italy and co-designed by Gucci and Superplastic.
Nike, Adidas, and Gucci are some of the many giants that adapting to NFT innovation. Not just that, even big individuals have realised the NFT potential, let's say Cristiano Ronaldo launched his digital collectibles or NFTs last year through the BinanceNFT. Of course, it is not the end for #nftcommunity ,NFT technology still has a long way to go and sure more will realise and come to utilise the technology in the future.
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This article is just for information purposes only, not any financial advice. This article may be used as a reference but please always Do Your Own Research (DYOR) based on your own personal preferences, especially when it comes to spending money. We are not responsible for your own financial decisions.
