An "influencer" is a person who has the ability to influence the decisions and opinions of others, especially through social media. They use their platforms to share content and recommendations, gaining the trust and loyalty of their followers, who may be influenced in their purchases or actions.
More details:
Influence on social media:
Influencers often have a considerable audience on platforms like Instagram, YouTube, TikTok, etc., where they share content related to their areas of interest.
Types of influencers:
They can be celebrities, experts in a topic, content creators, or even micro-influencers with smaller but highly engaged communities.
Influencer marketing:
Brands often collaborate with influencers to promote their products or services, leveraging their reach and credibility to reach new audiences.
Authenticity:
It is important for the influencer to have a genuine relationship with their audience and for collaborations with brands to appear natural to maintain trust.
Importance of interaction:
A good influencer not only has many followers but also generates interaction and engagement with their audience.
Beyond social media:
Although the term is primarily associated with the digital world, influence can exist in various fields, from politics to fashion, and even before the existence of social media, according to some articles of dissemination.