From OpenSea, MoonPay, OKX to even Polkadot, EigenLayer, EigenCloud — many major Web3 players have changed their profile pictures to a chubby cartoon penguin.

The symbol $PENGU
A tweet from @broskisol, a well-known insider, hints:

That tweet alone sent signals across alpha circles. But the timing? Even more curious.
April 26 is World Penguin Day.
Coincidence? Maybe. But in crypto, coincidences are often preludes to narratives.
The Pudgy team has always been sharp in crafting cultural relevance — this is likely a strategic build-up.
Pudgy Penguins is no longer “just an NFT collection.”
It has evolved into an ecosystem brand — with global toy distribution (Walmart, Amazon), IP expansion, and native Web3 utility.
And now, it's building something deeper.
Even TradFi is getting in.
VanEck, a legacy investment firm (founded in 1955), has:
Changed their PFP to Pudgy since early 2024
Brought the Penguin to Nasdaq’s Opening Bell on June 23 — a symbolic fusion of Wall Street & Web3 culture.