I just read that Binance Wallet is launching a new token sale model tomorrow (July 15) in partnership with Four.Meme—the first trial of this format. It uses a bonding-curve mechanism, where token prices automatically adjust upward as more people buy. Once you buy, your tokens are locked until the event ends, and you can’t cancel buy orders—but you can sell early into the curve if there’s enough demand .

This move directly takes aim at platforms like Pump.fun and Bonk.fun, which already dominate meme‑coin launches on Solana. Binance Wallet hopes to compete by offering early exposure and more trading flexibility—though it warns buyers about potential price volatility and locked capital .

The first rollout is with Four.Meme, which boasts a $368 million ecosystem. The goal? Let users buy before official listings, trade within the sale, then unlock tokens for broader trading once the event closes .

In short: I’m seeing Binance Wallet turn into a direct rival to Pump.fun and Bonk.fun, using bonding curves to enable dynamic token pricing and early exits—plus increased flexibility, but also greater risk and capital commitment .