Is it worth investing in the meme coin Pepe (PEPE): real earnings or another scam?


$PEPE

The meme coin Pepe (PEPE), inspired by the popular internet meme featuring the frog Pepe, appeared on the crypto market in April 2023 and quickly attracted investors' attention due to its unique concept and significant price growth. As of July 2025, this cryptocurrency remains one of the most discussed in the community, but can it bring real profit, or is it just another hype that will end in disappointment?


What is Pepe Coin?


Pepe Coin is a deflationary token on the Ethereum blockchain, created as a tribute to the character from Matt Furie's comics, which became a viral meme in the 2000s. Unlike traditional cryptocurrencies with a clear utility purpose, PEPE is positioned as a humorous asset that feeds on the popularity of meme culture. The project has no official value or practical application, but its success is based on social media, where the community actively promotes the idea through memes and contests.


History of growth and examples of earnings


After its launch, PEPE quickly gained momentum, and within a few weeks, its capitalization exceeded $1 billion. In May 2024, one trader turned $83 into $79 million, holding the tokens since the launch – an example that went viral and fueled interest in the coin. In July 2024, trading volumes approached $2 billion, indicating a periodic revival of meme token popularity. Such spikes are explained by fear of missing out (FOMO) and community support on platforms like X.


Risks and signs of a possible scam


However, meme coins, including PEPE, carry high risks. Their price heavily depends on hype rather than fundamental indicators. Market history shows that many meme coins, such as BALD or BASED, experienced sharp declines after rapid growth, leaving investors with losses. The anonymity of PEPE's developers adds doubts – the lack of transparency from the team may indicate a potential 'rug pull' (a scheme where creators disappear with investors' funds). Additionally, high volatility and lack of price stabilization mechanisms make investing in PEPE similar to a lottery.


Is it really possible to earn?


Earning on PEPE is possible, but it depends on the ability to catch the moment. Successful traders usually buy tokens during early stages or during hype, and then quickly sell at the peak. However, for most investors, especially newcomers, the risk outweighs the potential profit. The experience of Dogecoin and Shiba Inu shows that some meme coins can stabilize, but PEPE has not yet proven its long-term viability. Predictions for 2025 remain speculative, and a significant portion of experts warns about caution.


Conclusion


Pepe Coin is a vivid example of how meme culture can influence the crypto market, but investing in it should only be done with a clear understanding of the risks. Real earnings are possible with successful timing and readiness for losses. For those seeking stable income, traditional cryptocurrencies like Bitcoin or Ethereum appear to be a more reliable choice. If you decide to try, conduct your own research and do not invest more than you are willing to lose. Meme coins are a game of chance, not a guaranteed path to wealth. #PEPE