💥 Blur (BLUR) – Top NFT Marketplace “Pro-Trader First”: Zero Fees, High Throughput & Season-Based DAO Dynamics

(Data updated until 07/2025 and is only basic general information – Not investment advice)


🧭 Project overview

- @blur_io is the next-generation NFT exchange aimed at professional traders, providing high-speed trading experience, aggregating from multiple marketplaces, and 0% fees on official NFTs.

- Blur operates based on the DAO Blur Foundation, focusing on developing the marketplace, lending (Blend), and the BLUR token for governance participation.

- Blur has processed over $7.4 billion GMV, with over 324,000 users, deployed over 2 incentive seasons, and currently Season 3 combines L2 Blast sponsored by Paradigm & Standard Crypto.


📅 Important timeline (2024 – 07/2025)

- Nov 2022: Blur launches alpha - Zero-fee Marketplace for pro-traders.

- Q1 2023: Governance DAO and Blend lending protocol started operations.

- Airdrop Season 1 & 2: Distribution of 700 million BLUR to the community.

- Nov 2024: Launch of Season 3, integration of L2 Blast – burning BLUR & providing yield.

- Q2 2025: The NFT market declines causing Blur to lose users according to CryptoPolitan—total NFT market volume in Q2 only $823 million, down 79% YoY, significantly impacting Blur.

- Q2 2025: The NFT market shows signs of recovery with +14% volume in the week, reaching $134 million, opening opportunities for Blur.


🤝 Partners & ecosystem

- Paradigm, Standard Crypto, eGirl Capital sponsor Season incentives & L2 Blast.

- Integrating DAO collections like UniWhales, MetaTrustDAO, Alpha Wolves DAO… to increase liquidity and diversify users.

- AWS provides GFaaS infrastructure running EC2/RDS to handle ~15 million transactions and report strong scalability.


💰 Revenue & operating fees

- Blur reaches $7.4 billion volume, 324k users, attracting professional traders.

- According to DeFiLlama, Blur currently generates an average of ~$298 transaction fees per day, revenue from the marketplace around $276, plus ~$2,309 from lending and Blend application/day, totaling around $327k/quarter. (Applied similarly to Blur report). Possibly due to the NFT Narrative being temporarily out of fashion, resulting in lower revenue... it used to be very glorious.

- Revenue model based on transaction volume and incentive seasons, with no direct transaction fees (reduced to 0%).


📊 Tokenomics & BLUR price

Current price of $BLUR: ~$0.075; Market Cap: ~$175–185 million; Circulating ~2.4 billion/Max 3 billion BLUR.

ATH: ~$45.98 (Nov 2023); ATL: ~$0.06 (Jul 2025).

Current price down ~99.85% from ATH, but still above the bottom ~17%.


⚙️ Technology & development

- Aggregate liquidity: integrated from multiple marketplaces, allowing for quick snipe/qt.

- Dynamic pricing & Trait bidding support rapid NFT price increase strategies in real-time.

- DAO Blur Foundation governs the DAO, Blend lending; BLUR is used to vote and reward participants.


🛣️ Roadmap & future direction

- Season 4: To be deployed on L2 Blast, 500 million BLAST allocated to Blur users until the end of June 2025.

- Enhancing features such as Trait bidding, BNPL (buy now pay later), and Blend lending to support trader capabilities.

- Scale & EVPossible: increasing support for multi-chain, NFT types, social features, and connecting with DeFi/gaming dApps.


⚠️ Strengths & challenges

✅ Super fast trading experience & zero fees, suitable for professional NFT trader groups.

✅ Strong support from DAO, incentives, and integrated L2 technology.

✅ Revenue based on volume and incentives remains around ~327k USD/quarter.

⚠️ NFT market sharply declines Q2/2025 – volume down 79% YoY, putting pressure on Blur.

⚠️ BLUR token price is near the bottom, reducing sentiment.

⚠️ Fierce competition from OpenSea, LooksRare, Magic Eden…


🧾 Conclusion

Blur is the leading NFT marketplace for the pro-trader audience, with a zero-fee platform, innovative mechanisms like Trait bidding, and integrated lending Blend. Despite facing an NFT market freeze in Q2/2025, with recent recovery and Season 4 supported by Blast L2, Blur still has potential for a comeback if volume returns.


Source: Messari, Binance Research, CoinMarketCap, DefiLlama, Blogtienao,… Please bookmark, save, like, and share if you find this article useful, thank you.


🎯 Hashtags:

#BLUR #nft #Marketplace #ZeroFees #ProTrader #DynPricing #DAO #L2 #Blend #Messari #BinanceResearch