GameSquare Holdings is pivoting its financial strategy toward crypto with a $100 million Ethereum-based treasury plan.
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The technology company announced this significant strategic shift in treasury management via a post on X on Tuesday. This change involves the launch of an Ethereum-based financial strategy. Notably, the board has approved up to $100 million for this initiative, to be deployed in phases.
In the first phase, GameSquare is conducting an underwritten public offering of 8,421,054 shares at $0.95 per share to raise $8 million in gross proceeds. The offering will close on July 9, 2025.
Lucid Capital Markets is acting as the sole book-runner. It also has the option to purchase up to 1,263,157 additional shares within 45 days.
Dialectic Partnership for On-Chain Yield
As part of this new strategy, GameSquare is collaborating with Dialectic, a leading crypto investment firm. The company will leverage Dialectic’s Medici platform, which utilizes machine learning, automated optimization, and multi-layered risk controls.
This platform generates targeted yields between 8 and 14%, unlike the typical 3–4% returns from standard Ethereum staking.
The strategy may also include diversification into stablecoins and non-fungible tokens (NFTs), enhancing both yield potential and risk management. This move signals GameSquare’s intention to become more active in decentralized finance (DeFi) while maintaining a secure and flexible treasury structure.
GameSquare CEO Justin Kenna stated that the company’s goal is to create “real, on-chain yield generation” while broadening its footprint across DeFi ecosystems.
The updated treasury model is designed to support additional ETH purchases and fund potential share buybacks. It also enables reinvestment in growth-focused initiatives across its business verticals.
Stock Market Reaction
Meanwhile, the market responded swiftly to GameSquare’s crypto-focused treasury announcement. Shares of the company soared 58.76% on Tuesday, closing at $1.54 on the Nasdaq—marking one of its strongest single-day gains to date.
Momentum carried into after-hours trading, where the stock added another 6.49%. With this rally, GameSquare’s market capitalization rose to approximately $60.25 million, reflecting renewed investor confidence in the company’s strategic pivot toward blockchain-based finance.
DisClamier:
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