#HODLTradingStrategy HODL, which stands for “Hold On for Dear Life,” refers to the strategy of retaining one’s digital assets, even in the face of extreme price fluctuations. Given Bitcoin’s (BTCUSD) recent bout of volatility, HODL remains relevant more than a decade later, in 2025.

However, blind faith in any financial product can be seen as a disadvantage for an investor, particularly given that Bitcoin has experienced three bear markets with declines ranging from 78% to 86% since 2011. See Figure 1 below. Nevertheless, this behavior can be a rational response to a market characterized by significant fluctuations.