Major Hospitality Company Plans Bitcoin Integration: A $500 Million Step!
14 minutes ago

Murano Global Investments, listed on Nasdaq, is planning to integrate Bitcoin (BTC) into its hospitality operations and is preparing to strengthen its balance sheet with BTC investments.
With a market value of $800 million, Murano Global Investments experienced an approximate 1% drop in share price following its announcement on Monday. The real estate firm, which owns several hotels in Mexico, announced in its press release that it has signed a Standby Equity Purchase Agreement (SEPA) that could reach up to $500 million and that this fund will primarily be used for Bitcoin (BTC) investments.
Company CEO Elias Sacal stated, “We see Bitcoin not only as a long-term investment vehicle but also as a transformative asset that protects our balance sheet against inflation and systemic risks.” Murano also announced that it is working on projects that will allow its hotel guests to make payments in BTC and earn loyalty rewards in Bitcoin.
The company has joined the Bitcoin for Corporations alliance, led by MicroStrategy (MSTR), known for its pioneering initiatives in Bitcoin. The 21 BTC recently added to Murano’s corporate treasury has a value of over $2.1 million at current prices.
This move is seen as a significant development, particularly in terms of the potential for the real estate and tourism sectors to adopt Bitcoin. The next steps the company takes may provide important clues about the sector's pace of BTC adaptation.
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