Apple Eyes $14B Perplexity Acquisition to Boost Siri 🧠

Apple is reportedly negotiating a $14 billion deal to acquire Perplexity AI, aiming to enhance Siri and reduce reliance on Google’s search engine. The move, led by Eddy Cue and Adrian Perica, could supercharge Siri and Spotlight with real-time, cited answers. Facing competition from Meta and Samsung, Apple sees Perplexity as a strategic hedge against potential disruptions to its $20B Google deal. Despite copyright challenges, this could be Apple’s biggest AI bet since acquiring Beats in 2014.

Will this reshape Apple’s AI landscape?

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