#HODLTradingStrategy The HODL strategy, derived from the misspelling of "hold", is a long-term investment strategy in the cryptocurrency market. It consists of buying and holding digital assets, such as Bitcoin, ignoring short- and medium-term price fluctuations, with the belief that their value will increase over time. "HODLers" are investors who apply this strategy and are usually patient and confident in the long-term potential of their investments.