#OneBigBeautifulBill
1. Campaign title "One Big Beautiful Bill"
> Building interest around one unique "bill" that symbolizes a reward, relief, benefit, or surprise.
Possible interpretations:
Financial Marketing: One unique bill to be paid by the company for the customer (e.g., contest: "We pay your bill!").
Retail / e-commerce: One gigantic discount/coupon to grab (“One bill that changes everything”).