#OneBigBeautifulBill

🎯 1. Campaign theme "One Big Beautiful Bill"

> Building interest around one unique "bill" that symbolizes a reward, relief, benefit, or surprise.

Possible interpretations:

Financial marketing: One unique bill to be paid by the company for the customer (e.g., contest: "We’ll pay your bill!").

Retail / e-commerce: One gigantic discount/coupon to be grabbed (“One bill that changes everything”).

Environmental initiative: One bill for an entire year of energy – and how to reduce it.

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🧠 2. Main idea of the campaign

> "We turn an ordinary bill into something special."

Or:

> "One bill. Big prize. #OneBigBeautifulBill"

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📣 3. Proposals for marketing actions

✅ 3.1. Social media campaign

Teaser launch: Start with a post featuring graphics with the text:

"What if your bill was… beautiful?"

Hashtag: #OneBigBeautifulBill

Contest posts:

"Show us your biggest bill from this month – we’ll pay it for you!"

(Users upload screenshots/photos, tag the profile + hashtag)

Stories with real winners:

Video of the "bill" being handed over in the form of a decorative check.

Caption: “This was #OneBigBeautifulBill for Kasia – we paid her electricity bill.”

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✅ 3.2. Paid campaign (Ads)

Facebook/Instagram Ads:

Targeted at people interested in finance, saving, or shopping.

Google Display Ads:

Banners with the slogan: “Want your bill to disappear? Click here.”

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✅ 3.3. Collaborations

Influencers: especially those focused on finance, lifestyle, or family.