Baidu is infusing artificial intelligence into its search engine
Chinese tech company Baidu is incorporating AI features and voice function into its search platform to maintain a competitive edge against rivals like DeepSeek.
The company insists that it would like its mobile search platform to function more similarly to an AI chatbot, helping users with their creative and organizing tasks.
It also clarified that their platform will prioritize natural language searches rather than keywords and support voice search in multiple Chinese dialects moving forward.
Dan Ives, global head of tech research at Wedbush Securities, even commented, “There has been some small pressure on the search business, but the focus on AI and Ernie Bot is a key move ahead. Baidu is not waiting around to watch the paint dry, full steam ahead on AI.”
Also commenting on their AI transition, the firm’s search lead, Zhao Shiqi, stated that they want to change their platform not to outpace others but rather to surpass their former self.
Baidu’s search platform includes new features, including a voice search function
Baidu is still the biggest search engine, though the company has seen some users move to AI chatbots like Deepseek and ChatGPT, losing part of its market. Short video platforms such as Douyin and Kuaishou are also integrating AI, threatening to snatch away at Baidu’s market.
So far, the tech giant has posted losses in its online marketing revenue in the last four quarters, though it believes its new focus on AI would ultimately boost its ad performance.
The company has already instituted major changes to its search platform. For starters, users can now input over a thousand characters, far more than the previous 28-character limit in their searches. In addition, users can ask questions in a more natural, conversational style, similar to how they interact with chatbots, and even prompt the search engine with images and files.
#BTCPrediction #BTC110KToday #Write2Earn #BinanceSquare #BinanceAlphaAlert