G2 Esports Earns 16 Million Euros From Solana In 2024

On July 3, 2025, G2 Esports, the famous esports organization, reported a net profit of 9 million euros in 2024 thanks to selling Solana ($SOL ) for 16 million euros (Sheep Esports, SOL price ~$145, CoinGecko). G2 invested 3.2 million euros in SOL in 2023, selling all of it in early 2024 when the price surged, achieving a profit of 12.8 million euros. This amount offset operational costs, helping G2 achieve net profit for the first time since 2020, despite financial difficulties in the esports industry.

Previously, G2 launched an NFT collection on Solana in 2022. Although the link between esports and crypto weakened after the FTX collapse, the partnership between Coinbase and Riot Games (May 2025) marks the return of crypto in #esports . G2's success reinforces confidence in Solana, driving blockchain and DeFi integration in the entertainment industry.

Risk Warning: Information is for reference only and is not investment advice.