Fundraising psychology

> Investors don’t invest in products. They invest in momentum.

3 simple tricks to signal momentum (even if you’re early-stage):

1. Always show graphs (users, waitlists, anything going UP)

2. Say “We’re testing X with Y users” instead of “We’re still building”

3. Mention speed: “Launched in 2 weeks, 500+ onboarded”

Momentum wins. Build that story.

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