Web3 Social: A New Attempt to Break the Monopoly of Traditional Platforms
Web3 social protocols are challenging the monopoly of centralized platforms. Decentralized social networks like Farcaster are experiencing rapid growth in daily active users, and new social token economic models are attracting attention. On the technical side, significant progress has been made in decentralized identity (DID) and social graph protocols. However, user experience and content moderation remain pressing pain points. Industry observers believe that for Web3 social to achieve a real breakthrough, it must provide a user experience that is on par with Web2 platforms while maintaining the advantages of decentralization. The next two years will be a critical period determining the success or failure of this field.