Inflation Hedge: Protecting against the devaluation of fiat currencies due to inflation.
* Digital Gold / Store of Value: Bitcoin's fixed supply makes it an attractive long-term asset, similar to gold.
* Diversification: Adding a non-correlated asset to a traditional portfolio.
* Innovation & Future Alignment: Signaling a forward-looking approach and belief in the digital economy.
* Balance Sheet Optimization: Utilizing Bitcoin as a treasury asset (e.g., MicroStrategy).
* Potential for Appreciation: Hoping for significant long-term capital gains.