In a world where central banks print money without brakes, a scalable, secure, and decentralized alternative emerges: Bitcoin. More and more companies—from tech start-ups to traditional miners—are adopting it as a store of value. Why now?

Companies in London, such as Smarter Web Company and Panther Metals, have integrated BTC into their treasury and have seen their stocks soar ft.com. Additionally, giants like Coatue Management consider Bitcoin a star investment with market potential that could double in the coming years.

The exhausted Bitcoin ETF market already manages over 130,000 million USD in assets, attracting constant flows and reinforcing its legitimacy investinghaven.com. In addition, there is the idea of incorporating Bitcoin into national reserves, driven by the U.S. executive order.

After surpassing the psychological barrier of 100,000 USD and consolidating above 106,000–107,000 USD, many experts anticipate it could reach 120,000 USD in the short term, and even dream of 200,000 USD by the end of the year.

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