The user base of Web3 social protocols is surging, but the monetization challenge remains unsolved. Farcaster's daily active users have surpassed 100,000, and the number of applications in the Lens Protocol ecosystem has doubled, showing an explosive growth in decentralized social (DeSoc). The core advantages of these protocols are: 1) data sovereignty belongs to the users; 2) no platform fees; 3) social graphs are composable. However, commercialization remains the biggest challenge, with current main revenue sources being: 1) appreciation of protocol tokens; 2) NFT membership systems; 3) creator tips. Analysts point out that if a sustainable profit model cannot be established, the current user growth may be difficult to maintain.