On June 17, 1994, millions of Americans witnessed live one of the most media-covered police chases in history. O.J. Simpson, former American football star, was wanted for his alleged involvement in illegal activities. For two and a half hours, major television networks interrupted their regular programming to broadcast the chase live on the highways of Los Angeles, reaching an estimated audience of 95 million people.

As the entire country closely followed the event, Domino's Pizza experienced an unexpected phenomenon: an explosive increase in sales. The chase coincided with dinner time, and since people didn't want to miss a minute of the event, many opted to order takeout instead of cooking. As a result, Domino's reported one of the highest sales days in its history that night.

The intensity of the moment, combined with the length of the event and its mass broadcast, turned the night of June 17 into a kind of improvised national event, similar to the Super Bowl. For many, the chase not only marked a milestone in American television history but also became a curious commercial anecdote that demonstrated how pop culture and consumption can intertwine in unexpected ways.