Tether Becomes Juventus' No.2 Shareholder — But Left Out of the Game? ⚽
In a historic first for European football, Tether became the second-largest shareholder in Juventus, holding 10.7% of the club—worth nearly €128M ($149M).
But despite the scale of this move, things aren’t going smoothly.
Tether’s CEO Paolo Ardoino says the club’s leadership has gone silent, ignoring proposals for a board seat and capital participation. 🤐
This raises big questions:
🔹 Can crypto investors ever gain real influence in traditional sectors?
🔹 Or will legacy giants like Juventus continue keeping Web3 players at a distance?
Meanwhile, another crypto firm, WhiteBIT, just signed a €5M/year sleeve sponsorship with the club, locking in a 3-year partnership that includes branding and digital activations.
One investor’s locked out. Another gets prime real estate on the jersey.
👀 Welcome to the new frontier of crypto and football.