Ledger, the leading crypto hardware wallet company, has become the first jersey patch sponsor of the San Antonio Spurs (NBA), affirming its ambition to connect French-American culture (June 25, 2025). The logo #Ledger appeared from the 2025 NBA Draft and the game on July 5 at the California Classic. The contract, estimated at 5–10 million USD/year, surpasses the previous contract with Frost Bank (SportQuake).

The Spurs, with French stars like Tony Parker and Victor Wembanyama, are the ideal bridge for Ledger, which holds 20% of global crypto assets and 40% of revenue from the U.S. Ledger integrates blockchain education into the Spurs' STEM program, launching a Recovery Key to enhance security. This partnership, along with the crypto sponsorship trend (565 million USD for the 2024-2025 season), promotes DeFi and blockchain, competing with $XRP Ledger (sidechain EVM testnet).

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