Why does Brother Bee almost never participate in KOL rounds?

First, for high-expectation quality projects, VCs are eager to participate, making it difficult to allocate excess quotas to KOLs.

Second, there are too many "KOLs" in this round; when the profit margin for "KOLs" is even higher than that for retail investors...

Third, if the project party needs many "KOLs" to write articles, there are three options:

① Directly give U or tokens, and connect either personally or through an agent.

② Use InfoFi platforms like Kaito, offering a certain token quota to incentivize everyone to write.

③ Through KOL rounds, let "KOLs" invest or pay upfront and then refund at TGE.

For option ①, the project party needs to pay and also filter and connect with KOLs themselves, with each article costing around 200 to 3000 U. The advantage is that they can relatively accurately find the corresponding KOL, but the downside is the management cost.

For option ②, the project party needs to pay to list on Kaito, but the advantage is that by offering part of the airdrop quota, they may get a large number of "KOLs" to participate in writing, creating a greater momentum. Additionally, the project party does not need to incur management costs. However, the downside of this approach is that a considerable amount of the written content is redundant, and may even be AI-generated content that is difficult to stimulate investment motivation.

For option ③, the project party spends no money, and may even receive financing. Prepayments at TGE can even be changed, not refunded, and can have limits... The advantage is that the project party holds almost all the initiative.

For the project party, option ③ is undoubtedly the most advantageous, but conversely, for KOLs and "KOLs," it may actually be the most passive.