KOL marketing is dead?

Wrong, you just didn't know what you were paying for

KOLs have audiences cause:

- They engagement farm (useless)

- They have good alpha (audience has money)

- They have based takes (good network)

- They are climb leaderboards (strong community)

You pay Jesus/YP/Cagy to help you promote a node sale? good conversion cause audience wants to make money

You pay any web3 KOL to shill a web2 game? bad conversion cause no one in web3 wants to play a web2 game

This space is filled with bad marketers, they are the ones spending money on bad creator-product fit

The KOLs are just taking advantage of that 😉☕️