A development in Barra da Tijuca accepts stablecoins with Transfero technology; the trend could transform the real estate market.

Cryptocurrencies are already accepted as a form of payment for residential properties in Rio, with the potential to expand to other regions and segments.

Stablecoins pegged to the dollar and the real facilitate international transactions and broaden access to the national market.

Transfero is advancing into the supermarket, health, and tourism sectors, integrating the use of digital assets into the daily lives of Brazilian consumers.

The revolution of payment methods has arrived, definitively, in the Brazilian real estate sector. Calper Construction, known for its modern and high-standard projects in Rio de Janeiro, has begun to accept cryptocurrencies as a form of payment for the Arte Wave project, located in Barra da Tijuca.

In just one month of operation, the innovation has already moved over R$ 100,000 in crypto transactions. The project is part of the innovative planned neighborhood Cidade Arte, which also houses the first indoor wave pool in Rio de Janeiro — a milestone for the leisure sector in the city, now accompanied by a technological leap in real estate business models.

Cryptocurrencies in practice: how buying properties with digital assets works

This new form of payment was made possible through Transfero, a fintech created by Brazilians in Switzerland, which acts as a bridge between the traditional financial system and the crypto universe. The company moved over $1.9 billion in crypto assets just last year and is responsible for the creation of BRZ, considered the largest stablecoin backed by the real currently in circulation.

In simplified terms, the buyer can use stablecoins — such as BRZ or even digital currencies pegged to the dollar — to purchase properties. Settlement occurs quickly and legally securely, with the entire process managed by Transfero's infrastructure. This model avoids currency exchange hurdles and, above all, eliminates the typical bureaucracy of transnational transactions.

Additionally, this solution brings practical and strategic advantages: for Brazilians looking to diversify their investments and for foreigners interested in acquiring properties in the country with more flexibility. Thus, the use of crypto assets can establish itself as a robust alternative to traditional financing methods.

Transfero expands crypto payments to other sectors in Brazil

This partnership with Calper, however, is not an isolated case. Transfero has already successfully implemented crypto asset payments at the Zona Sul supermarket chain, allowing customers to pay for their purchases with digital currencies backed by the dollar. This innovation has proven especially useful for foreign tourists, who face difficulties with currency conversions.

At the same time, the company already provides payment infrastructure for the Allever marketplace and intends to soon launch solutions for scheduling medical appointments and hotel reservations. The goal is clear: to expand the presence of digital assets in people's daily lives, incorporating the crypto universe into the Brazilian real economy.

Moreover, Transfero's strategy reflects a broader movement towards the democratization of blockchain technology. By facilitating the use of digital currencies in essential sectors like health and food, the fintech positions itself as a catalyst for digital transformation in Brazil. This tends to stimulate other companies to follow the same path.

Finally, it is worth noting that the expansion of these services could create an ecosystem where crypto payments become as common as credit cards. For consumers, this represents more financial freedom. For entrepreneurs, a new frontier of competitiveness.

The real estate market reinvents itself with blockchain and digital assets

The use of cryptocurrencies in the real estate sector is still emerging in Brazil but already shows consistent signs of growth. This is because the combination of payment flexibility, legal security, and prompt settlement attracts both investors and end consumers. Additionally, blockchain technology allows for traceability and total transparency in transactions.

Calper, therefore, emerges as a pioneer in the residential sector, showing that innovation is not limited to architectural design or prime location. By adopting crypto payments, the construction company expands its pool of buyers and reinforces its image as a future-oriented brand.

Another relevant point is the ability of this trend to attract a new profile of buyer: young investors, expatriates, digital nomads, and technology enthusiasts who value speed and autonomy in purchasing decisions. With this movement, the sector connects to the new generation of global consumers.

Furthermore, as more developers recognize the value of the crypto economy, it is likely that the real estate market will become one of the main vectors for the adoption of digital currencies in Brazil. This could influence regulatory policies and notary practices, accelerating the digitization of contracts and property registrations.