Binance's New Play: Pre-TGE + Booster: A Strategic Shift and a Restructuring of User Base
In recent months, the Alpha points system has been increasingly competitive: frequent projects and rising point thresholds ( $BRIC 251 points) have led to many ordinary users withdrawing.
Recently, Binance launched a brand new 【Booster Task Play】, which marks a significant “system-level” transformation, revealing a key shift in Binance's ecosystem operation strategy.
Core Changes & Meaning Analysis:
Lowered Threshold: The TGE opportunities that previously required over a hundred points to participate now only need 61 points to join the Booster. A fairer and more sustainable user structure reconstruction has begun.
Mechanism Upgrade: The gameplay has shifted from “ranking for rewards” to “completing tasks weekly” to earn rewards. A total of 6% XNY (600 million pieces) will be distributed over 12 weeks, with a more stable release rhythm. The incentives have transformed from one-time arbitrage to continuous participation.
Locked Pre-sale Connection: Booster tasks are linked with Pre-TGE, combining rules like locking and distribution ratios. Users not only earn airdrops but also participate in projects early, aligning the interests of project parties with users.
Deeper Ecological Intent:
Lowered Entry → Attract New Users Extended Cycle → Increase Retention Rate
Linked Projects → Stabilize Funding Sources
Controlled Airdrop Rhythm → Avoid Market Impact
This Booster activity is a structural upgrade of Binance's Alpha model, transitioning from quick, short-term point ranking to long-term task-driven ecological accumulation.
Success depends on several key variables such as the rationality of task design, project quality assurance, and airdrop rhythm control.
Overall, this represents a robust, long-term ecological operation attempt, expected to alleviate previous user loss, lower thresholds, and enhance platform stickiness.
Essentially, Booster is not a minor adjustment in gameplay, but rather: a shift from “point ranking” to “long-term relationships” in the ecological paradigm.
Will it succeed? Here are three points to consider:
Can project quality be sustained?
Is there a balance between task difficulty and rewards?
Is the user experience stable and improving?
Alpha projects are increasingly resembling Binance's Web3 entry point, where “points” serve as a ticket and “Booster” as a journey. Now, they want to invite more people to embark together.
