The Binance HODLer campaign is considered a golden opportunity for both new and professional investors. By holding your assets for a specified period (HODL), you receive rewards such as the distribution of new tokens, exclusive access to Launchpool projects, or points to exchange for rewards. The biggest advantage? It reduces random trading and helps you stick to a long-term investment plan. Instead of selling at a loss during volatility, the campaign encourages you to be patient and rewards you for it. The campaign also creates a committed and enthusiastic community, and opens up opportunities for you to profit from new projects ahead of everyone else. In short, HODL now has actual value and rewards with Binance.