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The Pepe cryptocurrency (also known as PEPE) is an example of the meme token trend, which often gains popularity quickly in online communities and social media. These cryptocurrencies are often based on memes or internet characters, and their value can be very volatile.

When evaluating any cryptocurrency, including Pepe, it is important to consider several factors:

1. **Volatility:** Meme coins often experience huge price fluctuations in short periods.

2. **Purpose and community:** The strength of the community and interest on social media can greatly influence its value.

3. **Risk:** They are high-risk investments, and some may be considered speculative or even dangerous.

4. **Information and transparency:** Verifying who is behind the project and what backing it has can be helpful.