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Crypto is caught in a vicious stagnation loop: fewer users → fewer apps → fewer devs → less new infra → fewer new apps → fewer new users. This negative flywheel won’t break itself. The only way out is through new projects that break the mold and bring in new people.
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web3 is stuck in a downward spiral: fewer users → fewer apps → fewer devs → less infra → fewer new devs → fewer new apps → fewer new users. Only bold new experiments will break that cycle and kickoff new growth.
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Make web3 weird again
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Zero-sum mentality is a dead end. Competing for the existing pie might boost short-term metrics, but it doesn’t grow it. We need a shift to positive-sum growth. What could that look like? Specialized chains playing to their strengths (one for gaming, one for social, etc.) with atomic composability between them. Real adoption won’t come from tribalism or maximalism. It will come when the industry focuses on expanding use cases and making networks work together.
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New-to-world product validation isn't quantitative—it's visceral. Here's how to run powerful user interviews: + Always have two people on customer calls: one lead interviewer and one dedicated note taker. + Video is essential. You need to see people's non-verbal expressions. + Look for 'excitement': moments when users get excited about what you're describing. Are they leaning in? Are their eyes lighting up? Validation isn't in polite nods or survey responses. It's in specific phrases: + “How much does this cost?” + “Can you send me the contract?” + “When can I go live?” If you're not hearing these, keep iterating. "If it's not a 'hell yes,' it's a 'hell no.'" This approach is even more crucial in web3, where we're building entirely new experiences. Keep iterating until you find that unmistakable moment of “I need this now.”
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