#XSuperApp
The Super App model, best illustrated by WeChat in China, is complex. In addition to a backend infrastructure capable of handling extensive, interactive elements, it requires alignment of trust, cultural integration, and a sustainable focus.
WeChat did not evolve through improvisation; it matured under coordinated leadership, with deep cooperation from regulatory bodies and a coherent product roadmap.
X, on the other hand, seems to have adopted an approach defined more by urgency than discipline. Just last year, Musk announced initiatives ranging from encrypted messaging and peer-to-peer payments to AI news and dating features. However, these product ambitions coincided with frequent platform outages and a notable decline in service reliability.
Super Apps do not thrive by imposing complexity on unstable systems. They flourish in environments of trusted trust - technical, operational, and institutional. And trust is hard to maintain when the platform itself appears fragile.